With presentations about Estonia-Latvia tourism and development cooperations will give speach Estonian Ministry of Economic Affairs, Deputy Secretary General Kristi Talving.

Aija van der Steina will give an overview of tourism competitiveness of Baltic States and future actions needed from different stakeholders. The role of ESTLAT projects to strengthen the competitiveness of Estonia and Latvia as tourism destinations will be investigated. What should we learn from the past projects? What should be done in the future to ensure sustainable co-operation and destination competitiveness?

Lauku Celotajs representative Anna Palelione  How easy is it to develop a real and demanded tourism product for real tourists within EU projects - project "CAITO - Meta cluster for attracting the Japanese tourism market".

Mervi Holmén
Senior Advisor, Marketing and Communication
Finpro, Visit Finland

My passion is people and communication.
Long and widely experienced in different fields of communication and marketing, from branding, marketing communications (B2B and B2C) to traditional PR and digital channels.
I love developing long-term, full marketing concepts on analytical bases, but also believing in the power of creative intuition and in the importance of reacting to quickly changing markets. Bringing ideas to execution is always exciting.